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Shopify Launch Checklist

Everything to do before your Shopify store goes live: store setup and branding, product catalog, payments and checkout, shipping, marketing tracking, and a final pre-launch QA pass. Tick items off as you go.

What to keep ready before you start

Having these on hand makes most of the items below a five minute task instead of a scavenger hunt.

GSTIN
PAN card
Bank account details or a cancelled cheque
Business logo files (PNG or SVG)
Product photographs
Product data (titles, prices, sizes), ideally in a spreadsheet
Your store policy text for returns, shipping, and privacy
A domain name, purchased or ready to purchase

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Items completed

Store setup & branding

The foundation your whole store sits on.

Custom domain connectedmandatory
A branded URL matters for trust and for marketing.
Logo, favicon, and brand colors set in theme settingsmandatory
The visual identity buyers see on every page.
Theme picked and customizedmandatory
Choose one built for your product type, then adjust it to match your brand.
Store name, currency, and timezone setmandatory
Gets these basics wrong once, and every report and order timestamp is off.
Refund, Privacy, Terms of Service, and Shipping policy pages addedmandatory
Required for buyer trust, and payment gateways often check for these during approval.
Professional email like info@yourbrand.com set uprecommended
Reads more credibly than a personal Gmail address on customer-facing pages.

Products & catalog

What buyers actually see and decide to buy from.

Products added with high quality images from multiple anglesmandatory
The single biggest factor in whether a listing converts.
Unique product titles and descriptions, not manufacturer copy pasterecommended
Helps SEO and avoids duplicate content penalties.
Collections and categories set upmandatory
How buyers actually browse and find products.
Variants for size and color configured with inventory trackingmandatory
Prevents overselling a size or color you are out of.
Size charts added for footwear and apparelrecommended
Reduces size-related returns before they happen.
Weight and dimensions set per productmandatory
Needed for accurate shipping rate calculation at checkout.
A good, creative product photoshootrecommended
First impressions decide clicks and conversions. Jynzi's EcomFlash creates studio-quality creative and AI model photography at a fraction of the cost of a traditional shoot.

Payments & checkout

Where a store either earns trust or loses the sale at the last step.

Shopify Payments or a gateway like Razorpay activatedmandatory
No payment method means no sales, obviously, but it is missed more often than you would think.
Payment gateway KYC completed with GST, PAN, and bank detailsmandatory
Gateways will not go live without this.
A full checkout tested in test modemandatory
Catch a broken checkout before a real customer does.
Cash on Delivery enabled if relevant for your buyersrecommended
Still a meaningful share of Indian ecommerce, especially outside metro cities.
GST tax settings configured per product categorymandatory
Wrong tax settings mean wrong invoices from day one.

Shipping & fulfillment

What happens after the order is placed.

A shipping partner or Shopify Shipping connectedmandatory
How the product actually gets to the buyer.
Shipping zones and rates set for India and international if applicablemandatory
Wrong rates either lose you money or lose you the sale.
Order notification emails set upmandatory
Buyers expect confirmation the moment they pay.
Return and exchange process definedrecommended
Have this ready before your first return request, not after.

Marketing & tracking

So you can actually measure what is working once you launch.

Meta Pixel and GA4 installedrecommended
Without this, ad spend is a guess, not a measured decision.
Google Search Console set uprecommended
How you monitor organic search performance and catch indexing issues.
Instagram or Facebook shop connectedsituational
Worth it if social is a real sales channel for your brand.
Abandoned cart recovery emails set uprecommended
Recovers a meaningful share of otherwise lost sales automatically.
Newsletter signup addedrecommended
Starts building an owned audience from day one.

Pre-launch QA

The final pass before you actually flip the store live.

Full site tested on mobilemandatory
Most Indian ecommerce traffic is mobile, test there first.
Page load speed checkedrecommended
Slow pages lose buyers before they even see your products.
Password protection removed and site made livemandatory
Easy to forget, and it means nobody can actually buy anything.
Sitemap submitted to Google Search Consolerecommended
Helps Google find and index your pages faster.

Frequently asked questions

What is Jynzi?

Jynzi is an ecommerce strategy, consulting, and AI tools company built for Indian D2C brands and marketplace sellers. Alongside free tools like this one, we help sellers launch, manage, and grow across Amazon, Flipkart, Myntra, Ajio, and their own website, combining hands on consulting with practical AI powered tools.

Do I need Shopify Plus to launch?

No. Shopify's standard plans cover everything most new sellers need. Shopify Plus is built for high-volume, enterprise-scale stores, worth considering only once you have significant order volume, not before launch.

How long does a typical Shopify launch take?

For a straightforward catalog, one to two weeks is realistic once your product photos and data are ready. The bottleneck is almost always product content, not the platform setup itself.

How can I get the best photo shoot done?

Good product photography is one of the highest-leverage things you can do before you launch, it directly affects clicks and conversion on every marketplace and on your own site. Jynzi's EcomFlash creates creative and AI model photography at a fraction of the cost of a traditional studio shoot, or you can connect with the Jynzi team directly and we will handle the shoot end to end for you.

Can I get help launching my ecommerce business?

Yes. Jynzi's consulting team offers end to end support for launching an ecommerce business, from choosing the right structure and getting your registrations sorted, to building your website, listing on marketplaces, and managing your store as you grow. Book a free consultation below and we will map out exactly what you need.

Need help launching your ecommerce business?

We provide end to end ecommerce launch, website, and marketplace listing and management services, so you can grow seamlessly across every channel. Book a free consultation and we will map out your next steps together.

Book on CalendlyEmail info@jynzi.com WhatsApp us

Calendly booking link coming soon, use email or WhatsApp for now.