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SEO Audit Checklist

A working audit for whether your ecommerce store is actually set up to be found in search: technical SEO, on-page SEO, structured data, content and authority, and marketplace listing SEO. Tick items off as you go.

What to keep ready before you start

Having these on hand makes most of the items below a five minute task instead of a scavenger hunt.

Admin access to Google Search Console
Admin or view access to Google Analytics (GA4)
Website admin or CMS login
A list of your top product and category URLs
Competitor URLs, optional, useful for comparison

Technical SEO

The foundation search engines need before content quality even matters.

Sitemap.xml submitted to Search Consolemandatory
How Google discovers and prioritizes crawling your pages.
robots.txt not blocking important pagesmandatory
A single misconfigured rule can deindex your entire catalog.
HTTPS enabled sitewidemandatory
A baseline ranking factor and a basic trust signal for buyers.
Mobile-friendly, responsive designmandatory
Google indexes the mobile version of your site first.
Page load speed within an acceptable rangerecommended
Slower pages both rank worse and convert worse.
No broken links or 404srecommended
Wastes crawl budget and creates a bad buyer experience.
Canonical tags set correctlyrecommended
Prevents duplicate content issues across similar product variants.

On-page SEO

What actually gets a specific page to rank for a specific search.

Unique title tag and meta description per pagemandatory
Duplicate titles across pages confuse search engines about which page to rank.
One H1 per page with a proper H2 and H3 hierarchymandatory
The single most common on-page structure mistake, and an easy one to fix.
Keyword-optimized product titles and descriptionsrecommended
Written for how a buyer actually searches, not just internal naming.
Alt text on all product imagesrecommended
Helps image search traffic and accessibility both.
Internal linking between related products and categoriesrecommended
Helps both crawlability and time on site.

Structured data

How search engines understand what your pages actually are.

Product schema markuprecommended
Enables rich results like price and rating in search listings.
FAQ schema where relevantsituational
Worth adding on pages with a genuine FAQ section.
Breadcrumb schemarecommended
Improves how your page's navigation path shows up in search results.

Content & authority

What compounds your visibility over time, beyond individual pages.

A blog or content section publishing regularlyrecommended
Ranks for the informational searches that happen before a purchase decision.
Backlinks from relevant sitessituational
A longer-term signal, worth pursuing once your core pages are solid.
Google Business Profile set up if applicablesituational
Relevant if you also have a physical store or office location.

Marketplace & local

SEO considerations specific to marketplace listings, not just your own site.

Google Merchant Center feed set upsituational
Needed if you run Google Shopping ads or want free product listings.
Marketplace listing keywords in titles and bulletsrecommended
Marketplace search works differently from Google, optimize for it separately.

Frequently asked questions

What is Jynzi?

Jynzi is an ecommerce strategy, consulting, and AI tools company built for Indian D2C brands and marketplace sellers. Alongside free tools like this one, we help sellers launch, manage, and grow across Amazon, Flipkart, Myntra, Ajio, and their own website, combining hands on consulting with practical AI powered tools.

How often should I run an SEO audit?

A full audit every quarter is a reasonable baseline for a growing store, with a quick technical check monthly. Run one immediately after any major site change, a theme switch, a URL restructure, or a large catalog update, since those are when SEO issues most commonly get introduced.

Can I get help launching my ecommerce business?

Yes. Jynzi's consulting team offers end to end support for launching an ecommerce business, from choosing the right structure and getting your registrations sorted, to building your website, listing on marketplaces, and managing your store as you grow. Book a free consultation below and we will map out exactly what you need.

Need help launching your ecommerce business?

We provide end to end ecommerce launch, website, and marketplace listing and management services, so you can grow seamlessly across every channel. Book a free consultation and we will map out your next steps together.

Book on CalendlyEmail info@jynzi.com WhatsApp us

Calendly booking link coming soon, use email or WhatsApp for now.